Pittsburgh Knights Partner with SmileDirectClub
Knights have a new reason to smile with teledentistry company’s first foray into esports.
Pittsburgh, PA (April 30, 2019) – The Knights, Pittsburgh’s official esports team, are announcing SmileDirectClub as their new smile confidence partner!
Founded in 2014, SmileDirectClub is the pioneer of remote, doctor-directed, clear aligner therapy. The brand believes that everyone deserves a smile they love and has made orthodontic care accessible to the masses, empowering customers with an easy, affordable option to straighten their smile. In addition to custom-made clear aligners, the company also offers its bright on premium teeth whitening product to help customers achieve a full, megawatt smile.
With over 40 professional players and streamers, the Knights have been one of the fastest growing esports organizations since their launch just 16 months ago. After joining forces with NFL powerhouse the Pittsburgh Steelers this past December, the Knights have worked to grow their fanbase organically with original content and first-rate sponsors.
The Knights believe in partnering with companies whose offerings will excite their fans. This is why the Knights feel that SmileDirectClub is a perfect fit for all the gamers in Knights Nation. Esports are unique because players aren’t masked by helmets, faceguards, or hats. Professional esports athletes and streamers live in front of the camera and get up-close and personal with their audience every day. With the omnipresence of social media and selfies, broadcasting your image to the world and wanting to put your best face forward is something everyone can relate to.
Many of the fan favorite Knights players and streamers will be joining the club and will be transforming their smile with the help of SmileDirectClub and its revolutionary clear aligners and whitening. The players will invite fans into their smile journey by providing the public with updates through social media and a few lucky fans will also have the chance to win their own smile transformation. SmileDirectClub will also sponsor a new, weekly video series, giving fans a chance to see more of their favorite games, content, and players.
As a special treat for fans this upcoming summer, SmileDirectClub will be inviting customers to stop by its Atlanta SmileShop to meet a few of their favorite Knights players. Those who book and complete a scan during the event will be able to test their skills and compete against one of the pros right there at the SmileShop.
The Knights will also be co-producing Replay FX, the world’s largest retro gaming and pinball expo, and SmileDirectClub will be a featured exhibitor. At the event, which takes place at Pittbsurgh’s David L. Lawrence Convention Center August 1-4, attendees will have the chance to play hundreds of full-sized pinball machines and arcade games, as well as compete for over $100,000 in prizes. The Knights will be hosting esports competitions at the event, and SmileDirectClub will offer people a chance to check out its Smile Bus, which will be parked outside the event to educate guests on the brand and offering complimentary 3D scans.
“I think a lot of esports fans will appreciate that this is a high quality, low cost product that has the ability to improve their lives,” says Knights’ President, James O’Connor. “SmileDirectClub mirrors one of our root goals as a company, which is to make people happy.”
“SmileDirectClub is excited to join the esports space as the Pittsburgh Knights’ newest partner,” says SmileDirectClub Co-founder, Alex Fenkell. “We are honored to have the opportunity to show both the players, and their fans, what the power of a new confident smile can do.”
Keep an eye out for some great promotions and content from the Pittsburgh Knights and SmileDirectClub.
About SmileDirectClub
SmileDirectClub was founded on a simple belief: Everyone deserves a smile they love. Recognizing an opportunity to increase access to affordable dental care, the company pioneered remote teledentistry and became the market leader of doctor-directed, remote clear aligner therapy. A digital network of 240+ state licensed dentists and orthodontists approves and oversees customer smile plans from start to finish. Customers enter the SmileDirectClub journey in one of two ways: by completing an impression kit sent by mail or by visiting one of 235+ SmileShops for a 3D digital image. SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS and Quicken Loans. Available in the U.S., Canada, and Puerto Rico, SmileDirectClub is based in Nashville, Tennessee. For more information, visit SmileDirectClub.com
The Pittsburgh Knights are a global esports organization headquartered in Pittsburgh. Founded in 2017, we are the official esports team of the city and are focused on making an impact in the local community. Our team includes some of the top Super Smash Bros. Melee ™, PLAYERUNKNOWN’S BATTLEGROUND©, CALL OF DUTYⓇ, SMITE©, Fortnite©, GWENTⓇ, PALADINS©, Madden NFL©, and Hearthstone© players in the world. Our goal is create quality engagement with the local community, the online community, and the esports community at large. Please go to https://www.knights.gg for more information and the latest news on the Knights.
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